Microsoft always fighting with google on one thing, and that thing is “PRIVACY”. what really microsoft trying to say that it Google is not safe both in mail & search engine.
PROBLEM ADDRESSED BY Microsoft:
- Google goes through contents of our mails in order to sell and target ads.
- So our email contents are taken by Gmail in order to show ads ??
- Is it safe around to allow Gmail to do that ??
Microsoft trying to bring this problem to whole world. Lets take a peek at this problem.
In a vicious attack on Google, Microsoft has alleged that the company violates the privacy of Gmail users by reading their emails to serve advertisements.
Microsoft, which competes with Google, launched a site – www.scroogled.com – that completely talks about “Google’s practise of going through the contents of all Gmail emails to sell and target ads“.
Stefan Weitz, senior director of online services at Microsoft, said in a statement, “Emails are personal and people feel that reading through their emails to sell ads is out of bounds… We are concerned that Google violates privacy every timean Outlook.com user exchanges messages with someone on Gmail. This compaign is as much about protecting Outlook.com users from gmail as it is about making sure Gmail users know what Google’s doing.”
Commenting on the campaign, a Google spokesperson said advertising allows the company to offer free services. “Addvertising keeps Google and many of the websites and services Google offers free of charge… We work hard to make sure that ads are safe. unobtrusive and relevant,” said Samantha Smith, a Google spokes-person.
“No humans read your email or Google Account information in order to show you advertisements or related information. An automated algorithm determines which ads are shown.” added a Google Official.
Personalised advertisements have been a part of the web for several years now and are considered industry practice. Websites like Google and Facebook not only track web users when they are logged into their network but also keep an eye on the content they produce through automated processes. In this way, these websites figure out keywords and serve advertisements that users may need.
In fact, Microsoft too shows personalized advertisements across its websites including on outlook.com. The company also reads emails landing up in a outlook.com mailbox but claims that it is done to filter out spam. Google had earlier said that its computers also scan the user-generated content to make services more relevant to users. One example of such service is Google Now, a virtual assistant available on android phones, which can automatically track a shipment for user after scanning the tracking number in emails that courier companies send.
This is not the first time Microsoft has launched a ‘Scroogled’ attack on Google. Last year, Microsoft tried to “educate” web users about Google Shopping, a search engine specific for products. Earlier in 2012, the company created a goofy video in which a person called “Gmail man” was shown read messages before they got delivered.
Similarly first time Google’s practise to keep track of its users is under spotlight. In the past, the company has faced serveral lawsuits from consumers. Last year, Google paid a fine of over $22 million to US Federal Trade Commission for ignoring the Do Not Track option enabled by users of safari web browser. In the last few years, the competition between Google & Microsoft has intensified. The rise in popularity of Android devices and cloud-based services like Google Docs means Google is now more than a search engine company. While microsoft has launched direct attack on Google services with campaigns like ‘Scroogled’, Google has hit back by refusing to create Gmail or Google Drive apps for Windows 8 and Windows Phone.
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